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About Me

For the last 20+ years I’ve helped B2B companies generate pipeline through outbound sales.

 

​I also spend a concerning amount of time trying to pet pigeons in public parks.​

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Both activities involve:

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  • patience

  • rejection

  • and approaching cautiously so nobody gets... "uncomfortable".

 

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Meet The Team 

As a freelancer, the company consists entirely of me.

Unfortunately, these are the different versions you may encounter throughout the week.​

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Because if you work in outbound long enough, all of them eventually appear.

If you’re looking for a corporate agency with 40 SDRs and lots of buzzwords, I’m probably not the right fit.

If you want someone hands-on who genuinely cares about building pipeline properly, we’ll probably get on well.

My Story

I help B2B SaaS and technology companies generate pipeline through outbound outreach that actually feels human.

For the last 20+ years I’ve worked in sales and business development, helping companies start conversations with the right people through LinkedIn, email outreach and follow-up calls.

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I started TRON Generation because I saw too many outbound agencies relying on volume over quality. Thousands of automated messages. Generic scripts. Junior SDRs copying and pasting the same thing to everyone.

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That approach never really made much sense to me.

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My view has always been pretty simple:

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  • Research properly.

  • Write like a human.

  • Follow up consistently.

  • Don’t sound like a robot.

  • Surprisingly effective.

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Today I work as an embedded outbound partner for B2B companies that want a more strategic and hands-on approach to pipeline generation.

That usually involves:

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  • Building outbound systems and workflows

  • LinkedIn pipeline strategy

  • Multi-channel outreach campaigns

  • SDR playbooks and messaging

  • Prospect research and targeting

  • Follow-up calls most agencies avoid making

  • Helping internal teams improve outbound performance

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I mainly work with SaaS, software and technology businesses because I enjoy the challenge of taking complex products and turning them into messaging people actually respond to.

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Things I Believe About Outbound

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  • Most automation is massively overused

  • Personalisation beats volume long term

  • Calling still works

  • If nobody replies, the messaging is usually the problem

  • Most companies quit outbound too early

  • SDRs should understand business, not just scripts

  • “Circle back” is one of the worst phrases ever created

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Outside of Work

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When I’m not building outbound campaigns, I’m usually:

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  • Playing darts as I am a serious athlete

  • Looking at LinkedIn profiles and saying "that's definitely a prospect" far more often than is healthy

  • Watching boxing and offering tactical advice to professional fighters from the comfort of my sofa

  • Reading biographies and World War II history books despite having absolutely no plans to invade Poland

  • Trying to pet pigeons. Current success rate: extremely low.

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